I was just thinking about some of my favorite video parts and thought I would post this one. Austyn is very creative and has super good style. It came out about 3 years ago and if you have already seen it or not I hope it inspires you today.
The crew was great the snow soft and the terrain massive. We stayed in Annecy where the APO offices are. We had meetings some days and shuttled up to the Alps each day that we rode. All of us specialty retailers, shredding and staying in touch with snowboarding. It is very hard work keeping our stores alive. The connection to like minded “bros” who are also searching out the best equipment in the world to offer our customers, is often what drives us. Always riding always comparing notes and all the while diggin it!!! Here I am on the top deck of the Grands Montets with Chris Heise owner of The Board Room in Boise, Idaho.
I just returned from a week in France with APO snowboards. Regis Rolland, look him up he is a living legend, started Apocalypse snow 25 years ago. It morphed into A snowboards for years. Over the years it has been in and out of existence and is back in recent years. They make good boards and we got to ride them at La Clusaz, Val Thorens and Grands Montets in Chamoix. We got pow each day and with Regis and Jerome Ruby as guides, look him up another living legend, we had no lack of amazing fun!!